Professional Vs. Free Logo Design: The True Cost
Are you contemplating cutting a few corners on your start-up costs? Starting a business can be tough, it feels like you are constantly paying for things before you’ve even had the chance to engage with your first client through the door! Saving money where you can is usually a good idea and some things can be done cost-effectively, while others, such as a logo design or websites are both things that you should never scrimp on… here’s why!
𝑾𝒉𝒚 𝒔𝒉𝒐𝒖𝒍𝒅 𝑰 𝒑𝒂𝒚 𝒇𝒐𝒓 𝒂 𝒍𝒐𝒈𝒐 𝒅𝒆𝒔𝒊𝒈𝒏? 𝑴𝒚 𝒄𝒐𝒖𝒔𝒊𝒏 𝒄𝒂𝒏 𝒘𝒉𝒊𝒑 𝒖𝒑 𝒂 𝒇𝒓𝒆𝒆 𝒐𝒏𝒆! 𝑻𝒉𝒆𝒚 𝒌𝒏𝒐𝒘 𝒑𝒉𝒐𝒕𝒐𝒔𝒉𝒐𝒑…
While it is lovely of your friend/relative to offer to give you hand, however, unless they are a currently practising designer, you might end up with more of a headache rather than a hand! If they were, they would know not to make a logo in photoshop… A designer should be actively practising, why actively? This ensures industry best practice with creating the files you’ll be sent and have to use, they’ll look at your brand as a whole and spend time developing your specific logo to your brief (as we’ve discussed before). Someone like me, who is being paid for a service takes their job seriously, just like you will want to be paid for your skills and services, you want someone who is fully focussed on the job at hand, and in an impartial and professional way.
…𝒘𝒉𝒂𝒕 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒐𝒔𝒆 𝒄𝒉𝒆𝒂𝒑 𝒔𝒊𝒕𝒆𝒔 𝒕𝒉𝒂𝒕 𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒆 𝒐𝒏𝒆 𝒇𝒐𝒓 𝒚𝒐𝒖?
Think of these as the fast-food of design; they look good on the surface, but they are cheap and quick for a reason and fill a temporary hole. The logo will not be specifically designed to suit your business, taking into account your own target audience. Keep in mind it hasn’t been made just for you, there might be other people using the exact same thing! Inspiration is one thing, but you wouldn’t want another business in another field using your image. Your new brand will introduce you to your clients and customers before you’ve even said a word, they’ll be making purchase decisions based on your logo.
𝑾𝒉𝒂𝒕 𝒂𝒃𝒐𝒖𝒕 𝒃𝒖𝒚𝒊𝒏𝒈 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒓𝒆𝒂𝒅𝒚-𝒎𝒂𝒅𝒆 𝒕𝒉𝒂𝒕 𝑰 𝒍𝒊𝒌𝒆 𝒕𝒉𝒆 𝒍𝒐𝒐𝒌 𝒐𝒇?
I’ve lost count of the number of times I’ve had to fix some of these ‘designs’… the files are usually created in the wrong programmes, they are often not high resolution enough for things like printing for advertising, embroidery on staff uniforms, or printing on pens and my clients often end up spending more on the time for me to fix it than if I’d just helped them to start! Like the point above, this logo hasn’t been designed for you, it’s not unique to your business.
𝑪𝒂𝒏 𝑰 𝒏𝒐𝒕 𝒋𝒖𝒔𝒕 𝒖𝒔𝒆 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒇𝒓𝒆𝒆 𝒕𝒐 𝒔𝒕𝒂𝒓𝒕 𝒘𝒊𝒕𝒉, 𝒕𝒉𝒆𝒏 𝒈𝒆𝒕 𝒂 𝒏𝒊𝒄𝒆 𝒐𝒏𝒆 𝒎𝒂𝒅𝒆 𝒍𝒂𝒕𝒆𝒓?
Yes, by all means, you can… but as you’re starting out you’ll no doubt need business cards to share, maybe some pens, perhaps a printed pricelist, what about car branding or a sign? Advertising in the local paper? A website too and email signature? All these things you’ve spent your money on have that original logo on them, not to mention your brand recognition — and all those things now need updating. The costs all add up, it’s best to get it right the first time before you invest in collateral.
So really, the question you may need to ask yourself isn’t ‘can I afford this?’ it’s ‘can I afford not to?’! If you’d like to have a chat about your project and get an obligation-free quote, get in touch and give your business the Oh Gosh treatment!