An ongoing project, I have been working with Zane Torkington on his marketing and personal brand. A successful mortgage broker with Loan Market, it was important to Zane to outsource his marketing and ensure that he was reaching his target audience in a professional and well-designed way.
The first element to be produced was a personal brand mark for Zane. This would be required to blend in with the existing Loan Market branding and work alongside their logo where possible. A modern design was reached, using complementary colours and a style that creates a personalised signature in a bold and modern style; earning Zane’s seal of approval was the inspiration. The Zane brand is used on all social media marketing and leave-behinds.
An ongoing part to the project, I have been working with Zane to create a custom strategy to allow success in reaching new clients, generating referrals and presenting him as an expert in his field to his audience. A constantly evolving process, what has started so far is the first in many stages that will be implemented over the coming years. Included in this are recommendations, tools, social media strategy, a suggestion of spend and more.
Working in with the overall strategy, social media is an important part of Zane’s soapbox. We have created a suite of beautifully branded templates to promote his client testimonials and quotes through to page branding on all social sites, including; Linkedin, Instagram and Facebook. A brand refresh has also been done on each digital platform including booking pages, email signatures and more.
Because Zane’s brand is Zane himself, it was important for him to have a complete suite of differently styled headshots that could be used across many areas. Two sessions were done to achieve over 75 images, these are applied to press articles, social channels, print advertising, digital advertising and more.
Concept & Strategy, Design, Photography