Philippa Potaka got in touch with me initially to do a styling and photography session for her soon to launch business, Village Picnic. Working with Philippa was not just around the look of the business, we discussed the function of the order process, options around business specifics and general advice for structure and flow. She loved the photographs we produced so much, and after talking with her about her business and website, she decided to engage Oh Gosh to continue with the additional work that she needed using her existing branding. Village Picnic is a bespoke picnic service that customers can order in advance and collect when they are passing through Matakana.
Functionality is key with the Village Picnic website. The product offering of Village Picnic is unique, the baskets are a combination of ready to go and made to order and the website needed to be clear and succinct for both customers, and for Philippa in a background perspective and not create extra work for her. A full e-commerce solution was created for the ‘ready to go’ baskets with a traditional shopping cart, an additional feature was added to the checkout where customers could choose the time slot they will collect their baskets — a unique feature to the Village Picnic site. The other area is for custom order requests using a custom-designed form to capture information and process orders.
I also designed some gift vouchers, DL promotional fliers and magazine advertising designs for Village Picnic to use within their marketing.
Philippa was very specific about what she wanted for the website. We shot a range of flat-lay style photographs of her picnic basket contents, as well as a range of styled shots of the baskets together. The aim was to create enough of an image library that would work well on the online shop, and also work within social media and general marketing.
Design, Photography, Website