Songbird Retreat is a luxury, boutique accommodation provider based in Matheson Bay, Matakana. Working closely with owners Katherine & Adam, this is an ongoing project across all aspects of the business including branding, design and marketing. The first portion of the development was working together on the name; Songbird Retreat was inspired by the beautiful and private valley, surrounded by native bush that is filled with native birds. More than just accommodation, Songbird will also include a custom-designed wedding venue that is built within the landscape as well as additional accommodation over time. The cottage is the first portion to launch. Katherine & Adam have extensive experience in hospitality and luxury accommodation having immigrated from the UK where the owned and managed several similar spaces.
The logo design uses a typeface to convey a soaring and relaxed feel. The retreat and location have been used in a traditional style serif typeface that speaks of timeless quality. The design of a bird in flight has been added, showing how guests will feel when they are there and works in with the logo to layer, rather than add clutter alongside given there are a lot of elements to include. A colour palette of greens and creams creates a sophisticated moss tone that ties in the surroundings. Additional design includes business cards, complete with a silver foil as well as gift tags etc.
The website for Songbird Retreat is an ongoing development and has launched with an online booking system for the cottage, this can be added to as additional accommodation is built in the future. Wedding enquiries can also be captured on the website and this will exist within a dedicated space. The website needed to house a lot of information in the easiest to read format, the site has been split into key areas with the majority of information pertaining to the cottage, within the cottage page for example. Further pages have been added with local information, a gallery and information about hosts Katherine & Adam.
Ongoing assistance with marketing planning and booking, including digital, print and social media planning.