Salon 344 is a hairdressing salon based between Mangawhai and Wellsford. Owned by Lucy Cowan, the salon offers specialist colours and a range of services.
I developed a brand for Lucy that would express her signature styling for contemporary hairdressing while remaining accessible to a range of clients. The logo design was styled on creating the feeling of her own signature, we kept the branding in black and white for a refined and modern look. With the salon being based along a connecting country road where traffic is fast flowing, it was important for the branding to be able to stand out and to include the address in a clear and concise way.