Perry Design is the architecture studio of Warren Perry. Based in Waipu, Warren wanted a brand that would encapsulate his progressive and contemporary style while being progressive and simplistic. I created a logo design that used elements on construction and showed development, each design and idea coming from a single starting point. The solid portion of the R representing work in progress and collaboration between himself and his clients.
Alongside the main branding which is monochrome, a colour palette was also created using the inspiration of natural tones and colours to represent the local area. These colours would be used on-site signs and advertising where a monochrome logo would fall short.