Muse Design Store is a stylish, contemporary boutique in the Northland town of Mangonui, lead by successful interior designer, Kelly Ritchie. Kelly had existing branding for her interiors business but need something created for the design store that could compliment, but exist on its own.
Taking design cues from the existing Muse Interiors branding, the Muse Design Store logo was created. The colour palettes were complimentary and the design could be used across all Muse marketing and collateral.
New business cards, postcards, stickers and swing tags were designed using the new branding and colour scheme. I also created two background designs (one abstract and one Terrazzo style design) for use in other areas of the Muse brand story. These have been used on the postcard designs and the landing page background.
While a website is important to Muse Design Store, the actual build of one will be done at a later stage. A temporary landing page has been designed; complete with newsletter sign up, store information and social media links to keep Kelly’s customers connected.