Invil Homeware are a homewares and design store based in Mangonui, Northland. Owner Kelly approached me to work with her on her marketing planning to grow her brand awareness and reach more retail customers. Part of the planning was polishing the branding to give a pulled-together look and feel after having been in operation for a few years.
I designed Invil a new logo design, taking inspiration from their previous branding that had been put together relatively quickly prior to their launch and this needed resolving to feel more polished and refined. I created a colour palette that reflected their aesthetic, taking inspiration from coastal colours with warm and sophisticated tones.