Fran Smith is an accomplished interior designer based in Mangawhai, she has a unique style that lends itself to strong interior choices and wanted a brand that reflected that. Fran approached me to work with her for a full brand package and website design.
Inspired by a contemporary look with a slight leaning to a retro design vibe, paired with an elegant typeface. The layers of shapes are similar to paint colours and can work as an element on their own. The design really reflects Frans personality and style.
It was important for the website to be clean and uncluttered with a focus on the strong photography of her work. Pages were kept to a minimum and ease of navigation for the end-user were a priority.