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Hiring a Designer: 4 Tips to Help Hire The Right Person

Hiring a Graphic Designer of any kind is a big step for many small businesses, a lot of people get nervous around how to choose who to work with, but with a little knowledge, that doesn’t have to be daunting at all.

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Do you have solid ideas? Have you drawn logo concepts and you just want someone to bring them to life? Are you looking at a more collaborative approach? Would you like someone to look at your business as a whole and bring some of their own ideas and suggestions to the table? Or a bit of all of that? There is no right or wrong answer here! By knowing how you wish to work, you’ll be able to get a feel for the type of person you need. Designers are usually classed into two areas, but they often overlap; a technical designer will bring your already sketched design to reality without much change. A creative designer starts with your ideas or concepts and develops them into a finished design, adding their own ideas and talents. If you don’t know how you’d like to work, that’s ok too! I always ask lots of questions to fill in any gaps and see what side the project sits on the most.


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It’s important to feel you align with who you engage as a designer. You can do that by looking at the quality of their previous work and what type of clients they have worked with before. You can discover a lot by giving them a call to chat about what you need and then, of course, get a quote that is specific to your project. Do keep in mind though that their previous clients will each have a hand in their work, this means that a designer has to be a bit of a chameleon and produce something that suits the client and not necessarily their own individual style — which is what you want! It’s all about creating the right work for the right client and that comes down to experience.


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Someone local can be great, but it’s not imperative. Email, phone, video chat and screen share are all common tools we use today. Meeting in person can be great, but if you find someone you like that is a little further away, don’t let that put you off! A good designer is all about asking the right questions to get the best result. If you don’t feel like they ‘get’ what you need at the initial conversation stage, it’s ok to say ‘thanks but no thanks’ and find someone that suits you best.


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A lot of things make up a good designer, and while they can’t be boxed into just a few words, a good designer will take on your brief, add a little of their own design flair and produce something you are ultimately happy with! A good designer will make you feel looked after (that’s always my goal anyway!). Experience, ideas, professionalism, organisation, creativity… these are all elements that I feel make up a good designer.


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✉️ jessica@ohgosh.co.nz // 0211 476 476

Oh Gosh