4 Things to Consider Before Getting a Quote
Hiring a designer is exciting! It marks the stage in your business where you are taking what you do seriously. If you haven’t done so before, asking for quotes can feel a little daunting but like anything, with a little planning, you can ensure that you get what you want for your investment.
Work out what you need Vs. What you want
Everyone has a long wishlist, and there’s nothing wrong with that! However, budgets don’t always match up. Work out what you absolutely need to have and then create a separate list for the ‘nice to haves’. When asking for a quote, talk about everything as a whole, but be sure to explain the essentials to your designer so that they can separate out what you need in your quote and let them know that you may look at doing some of it at a later stage depending on your budget.
How much should you spend?
This is a really tough one; you won’t know what you will need to spend until you get your quote based on that wishlist. But, it’s a good idea to have a figure in mind with what you are prepared to spend and what you can maybe juggle and move within your budget to ensure you get the best value for your spend.
What do you need right now, and what can wait
As a follow on from the above points, some of that wishlist might be able to be done in stages. Often I work with clients over a number of months to deliver the work that they need and work in with their budgets. Your logo and business cards might be important to get right away to you can get ‘out there’, but a website or social media branding might be able to come a month or so after.
How long do you want the work to last?
This is probably one of the most important aspects to consider. Your brand design should last as long as possible (with the occasional tweak every few years), that’s a design that is going to represent you for at least 5 years before needing a bigger refresh. This means that designs should only take a smidge of what is considered ‘on-trend’ so that they remain fresh and authentic to you. Keep this in mind with things like business cards or printed materials and other advertising. Having a discount code on a card might be great to launch with, but if it has an expiry date and a lot of time passes, this could make them look stale or you could be left with a lot of unusable cards.
I hope you’ve found some of these tips helpful! If you’d like to have a chat about your project and get an obligation-free quote, get in touch and give your business the Oh Gosh treatment!
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