Plastic Free Mangawhai is a local initiative to create consumer awareness around plastic use within the Mangawhai community. In an age where our environmental impact is having a great effect, it’s important to consume in a considerate way. Plastic Free Mangawhai approached me to work with them pro-bono on their branding, allowing their voice to be heard and show a unified approach.
The design that I created was influenced by clean surf brands, using minimalist symbolism to create a design that was fresh and youthful that would appeal to all ages. The centre of the logo originates from a leaf design, taking clean shapes from waves and leaves, inspired by our local environment. Translating well, the logo has been used on t-shirts and other marketing materials.
The result is a crisp brand that will work well to promote the message of plastic free within the Mangawhai and broader Mangawhai area.