A vehicle wrap is a show stopping piece of advertising material for any business, no matter what the size. When the opportunity arose for Oh Gosh to brand a vehicle, it was an exciting prospect.
Refining the design to work around the curves and shapes of a vehicle, the finished result became a unique piece of art, taking inspiration from the water colour elements used throughout the Oh Gosh branding. The design is strongest at the rear of the car, slowly fading out across the back passenger doors, finished with bold, white type.
The water colour design was printed onto a clear wrap, this was to utilise the silver colour of the vehicle into the artwork itself, giving the lighter tones a metallic quality.
The result is a subtle graphic in principal, with great branding impact.