Miss Botanicals is a floral stylist based in Mangawhai, Northland. Her style is very organic, with lots of textures, complimented by bright colours. Miss Botanicals supplies stores around the area with fresh bouquets, as well as holding regular styling workshops and providing flowers for weddings and events.
For this branding project, I created a logo and business card design, that has then been fed into car branding and printed advertising.
Logo design has been created using a predominantly typographical style, with a strong, clean and minimalist font. A simple frame has been added to anchor, with line drawn flowers in a Victorian style to create a sense of being timeless and elegant. The logo can be used without the flower illustrations when there is no room, or logo is going to be too small and they will be visually compromised.
The design is flexible, and flower elements can also be used on their own and create part of the branding family. Colours have been kept clean, simple and sophisticated with a pistachio style green to reinforce the timelessness and contrast with the modern type face.