Food by Chantelle is a unique business with a passion for food. Specialising in social, interactive cooking demonstrations, kids workshops, tastings and catering based in Mangawhai. She wanted her branding to be timeless, sophisticated and allow it to stand alongside the often bright and colourful food she creates. For this project, I worked with Chantelle to create a logo design, website and photography.
Chantelle is passionate about all things food, she has as signature style, and I wanted to bring that into her design. Using a simple, monochrome palette, the logo design has been kept clean and simple. Styled typography has been used for ‘food by’ to give the look of a neon sign and hand finished, to reflect the hand finishing if all the food and recipes that are created by the business. ‘Chantelle’ has been kept clean and refined to ensure this is easily read at a glance, and priority is given to the name. The logo design has been created very simply to ensure that it can exist alongside the beautiful imagery of the food, which will be the hero pieces on the website and marketing material etc.
In order for Chantelle to book her food demonstrations and workshops, she needed a comprehensive online solution. While the website is simple, it works seamlessly with an e-commerce solution, allowing customers to purchase tickets to her events and workshops. The site also emails printable tickets that can be scanned at the door, offering an integrated system. Navigation is kept simple and straight forward, with information within easy reach.
A comprehensive image library was important for Food by Chantelle, after all, people eat with their eyes first! We photographed a complete food demonstration with a selection of some of Chantelle’s favourite small dishes. Photography has been used throughout her marketing material, advertising, social channels and website.VIEW WEBSITE
Design, Photography, Website