Based in Kerikeri, Northland, Aligned Movement contacted me to help them refine their existing marketing material in time for a new studio launch. Aligned Movement has existing branding and a colour story that they were keen to keep, so it was important to add on to the brand using these elements.
Working closely with the client, I helped Aligned Movement refine their marketing material, allowing printed brochures to work together and eliminate unnecessary printing and condense the collateral. This was to ensure existing and potential clients weren’t overwhelmed with information. We designed a comprehensive DL tri-fold brochure, 3 DL sized cards to highlight specific, targeted classes; Burlesque, Group Fitness and One on One classes. In addition to this was a Guide to Stretch A5 flier, motivational poster for the studio, business card and gift voucher.
Complimentary design elements, lime paint splashes, were created to weave throughout each item, using a splash of the existing lime green to give movement to an otherwise plain area. The splashes are designed to draw your eye to an area in a non-uniform way.
In addition to new printed material, I worked with Aligned Movement to produce an energy filled photo shoot in their brand new space which allowed us to have a vast selection of images to choose from. Imagery was to be used in both print and digital formats with their social media channels and website. The brief was to be bright, convey personality and the energy of the classes while showing a variety of moves, stretches and positions.